I reported earlier that Madden 2010 received an update which included an extremely intrusive pop-up advertisement that reared its ugly head before each snap in the game. After banging my head against the wall in frustration, I decided it would be better to reach out for a comment on the matter from EA Sports/Tiburon.

While waiting for a response, I decided to power up the PS3 to capture a video of the advertisement in action to better illustrate just how much of a distraction it was. To my surprise, it was gone. I’m not sure if the ad is time of day based or what but it isn’t showing up anymore. Could we have possibly got our point across to EA that quickly?

Please sound off in the comments section below if you are still seeing the ad or if it has vanished for you as well.

Update: Owen Good over at Kotaku let me know that the ad is still popping up in the 360 version of the game, so as of right now it seems that whatever change (if any) that was made only effects the PS3 version.


  1. I just got back from Walmart and returned Madden 2010 PS3 back to the store for full refund (prior to opening for Xmas) due to *just* this issue.

  2. Sorry to hear that Mike. I'm not sure why they went this direction — it really seemed like they were getting the big picture when I spoke to one of their employees at E3 two years ago.