It seems that Sony just couldn’t offer Mega-VP of Everything, Kevin Butler, enough money to keep him around.

If you were watching the Super Bowl commercials during the first half, you may have seen a Bridgestone commercial featuring Troy Aikman, Deion Sanders and… Kevin Butler?

What does this mean? Has KB been downsized? Did he get thrown out with the Playstation Network name?

We’re officially on Butler Watch! Where else will the VP extraordinaire pop up? We’ll let you know as soon as we find out. You can see for yourself at approximately 25 seconds into the video clip below.

 

24 COMMENTS

  1. really? this article exists?….. dude… just because he’s in another commercial doesn’t mean he left sony… or that he’s not getting paid…or canned with the psn name… maybe he just became popular enough to do other things…. or just decided to do other things… this guy has been in a lot of stuff other than sony advertisements….

  2. This article was written with tongue planted firmly in cheek. It does, however, point out the positives and negatives of building an advertising campaign around a fictional personality.

    On one hand, I’m sure Sony is thrilled gamers think of them whenever they see the actor that plays Kevin Butler.

    On the other, they’ve invested a lot of their identity in something they can’t fully control.

    It’s a double-edged sword and *that* is why I chose to write this piece. A little bit of humor and a little bit of marketing theory, all with your midnight snack or morning cup of coffee. You’re welcome. ;)

    • I’m pretty sure that Guest was referring to the fact that the Playstation BRAND is dying, as in being replaced with Sony Entertainment, not the gaming consoles themselves.  And they didn’t even mention 360.  God you Sony fanboys are sensitive. CTFO man.

    • I’m pretty sure that Guest was referring to the fact that the Playstation BRAND is dying, as in being replaced with Sony Entertainment, not the gaming consoles themselves.  And they didn’t even mention 360.  God you Sony fanboys are sensitive. CTFO man.

  3. I can’t understand why alot of you buy SHITBOX.

    $60 a year.
    Shit exclusives and the same old shit pumped out,lol.

    gaylo
    flopza
    gearsofbordem.

    Your all SHEEP – WAKEUP.

    Kinect nearly has you.

  4. I can’t understand why alot of you buy SHITBOX.

    $60 a year.
    Shit exclusives and the same old shit pumped out,lol.

    gaylo
    flopza
    gearsofbordem.

    Your all SHEEP – WAKEUP.

    Kinect nearly has you.

    • 360 is kinda just awesome.  Yea, PS3 has blu-ray, but honestly, the exclusives are for the most part comparable to exclusives on 360.  Say what you want about Halo or Forza or Gears, they’re all fun to play or they wouldn’t sell.  Games don’t sell solely on the basis of being a system exclusive because there were a TON of “exclusive” launch games for all three systems this generation that were absolute dogshit.  360 was out first, was cheaper first, has great offerings on XBL (that I have no problem with paying for the privilege to access), and acts as a media extended for my HTPC, which is REALLY important to me when my DVR is my HTPC, it lets me watch my recorded shows in any room with a 360.

      • Oops, media extender, not extended.  And for the record, I own a PS3 too and play it more than my 360, so don’t call me a fanboy, I’m just stating an honest assessment of 360.

      • Oops, media extender, not extended.  And for the record, I own a PS3 too and play it more than my 360, so don’t call me a fanboy, I’m just stating an honest assessment of 360.

    • 360 is kinda just awesome.  Yea, PS3 has blu-ray, but honestly, the exclusives are for the most part comparable to exclusives on 360.  Say what you want about Halo or Forza or Gears, they’re all fun to play or they wouldn’t sell.  Games don’t sell solely on the basis of being a system exclusive because there were a TON of “exclusive” launch games for all three systems this generation that were absolute dogshit.  360 was out first, was cheaper first, has great offerings on XBL (that I have no problem with paying for the privilege to access), and acts as a media extended for my HTPC, which is REALLY important to me when my DVR is my HTPC, it lets me watch my recorded shows in any room with a 360.

  5. uhhh you know he’s an actor right? He was a regular actor on Scare Tactics before he started appearing in Sony commercials. He does have to make money somehow.

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