UPDATE: It seems the cupcakes have arrived in BioWare’s office. Fuss Cupcakes themselves sent pictures of the multi-colored cupcakes to Game Informer, and I must say, they look delicious!

Yep, that’s what 402 cupcakes look like and the notes included are letters from fans who donated for the cause and are pleading for BioWare to change the game’s ending.

If you’re thinking that each employee gobbled up a cupcake or two – think again! BioWare’s Chris Priestly has posted on the studio’s official forums that they’re donating the cupcakes to a youth center. It’s not because they have a thing against sweet treats but rather, they think that the cupcakes “was not sent in the context of celebrating the work or accomplishment of the Mass Effect 3 team.”

However, Priestly also states that “the gesture certainly gained our attention both with its creativity and deliciousness;” and that fans should keep providing their feedback as it’s very important for the Mass Effect team.

I guess it’s a win-win for the fans and youth center kids who are getting a LOT of yummy treats.

via [Kotaku]

Original Story

Yeah, we know a lot of people are unhappy about Mass Effect 3’s ending. The question is, what are you going to do about it? Some fans complained to the FTC, some just accepted it, but a few tried extracting their revenge by giving BioWare diabetes!

All kidding aside, a user on the BioWare forums started a new campaign – Retake ME3: Cupcake Campaign! Sounds like it could be potential ME3 DLC, no? The forum posters had this to say regarding the matter:

As fans, we want Bioware to do right by us, and fix the endings for Mass Effect 3. But we also want to let Bioware know, that we trust them, and have faith in them.

Bioware has been slammed by negativity from all sides in the last few weeks. This is our way, as fans, to drive our message home, but in a (literally) sweet way. We want Bioware to add some more ‘sweet’ to their ‘bittersweet’ ending. What better way to do this than with CUPCAKES :-D

The Mass Effect 3 fans organized a donation pool of over $1,000 so they can send 400 cupcakes bought in a bakery (Fuss Cupcakes) that is near Bioware’s Edmonton studio. In a rather clever move, the cupcakes will be colored Red, Blue and Green with a corresponding A,B,C to them too! – a clear jab at BioWare’s “multi-choice” ending.

People who donate for the cause can also attach a simple one sentence note that will be attached to the box of said cupcakes. If you donated but can’t think of anything to say to the EA-owned studio, don’t fret, as an open letter will be included when the cupcakes are delivered.

Mass Effect fans are scheduling the delivery to be made on Friday, March 31. We’ll update the situation if someone from BioWare suddenly becomes obese or is tested positive for high sugar levels (yep, I’m kidding).

Source: BioWare Forums (via GameInformer)

Image: Dachindae’s DeviantArt


  1. Where was all this prolonged outrage when Bioware ruined Dragon Age? Or when EA ruined Syndicate? Or the dozens of other franchises EA has driven into the ground?

    •  Probably people were hoping that Mass Effect would replace Star Wars as THE non-Utopian scify universe.  I know that I was…

  2. Honestly, if ME3 is going to be fixed, the rework needs to start back at the halfway when you’re going to deal with the Quarrian/Geth situation.  That’s when they broke from consistency with the rest of the MassEffectVerse.

  3. This update made me laugh.
    Guys, as much as I don’t like the ending – or a lot of other things in the game – do you honestly think they’re going to go to the enormous task of reworking it and printing up all those new discs because of a bunch of cupcakes?
    Well, good luck to you.

    • You are taking it too seriously, we really had no illusions that sending a few cupcakes would make any difference regarding the ending. It was just a way to deliver a few messages from the fans in a tongue in cheek way to show we still have a sense of humour about the whole thing :). It seemed to go very well.

  4. They should’ve used the money to support or start up a game company that doesn’t outright insult their fans. There are a lot of indie game companies out there more deserving of the attention and money than Bioware’s shallow husk of an enterprise. Yes. I’m one of the bitter ‘entitled’ buyer’s who would rather see Bioware go under than give them a third chance to kick me in the face. Got a problem with that?

    To be honest, I can’t see Bioware getting much further in terms of game releases. Once DA3 comes out we’ll all get to see whether or not the fans are truly turning their backs on this company and their questionable sales tactics. They might get enough sales to tick over, but I doubt it’ll be breaking any records. If it does I’ll be greatly surprised. DA2’s issues were largely forgotten in the hopes that ME3 would alleviate the fears accumulating in the fanbase about Bioware’s integrity as game developers. The fear was justified. It wasn’t just a fluke.

    Unless the DA team pull a miracle out of their rectum this could turn even nastier than before.

    What bothers me is the fact that Bioware don’t seem to give a flying heck about what the fan’s are saying and keep clinging to this ‘artitistic integrity’ excuse while deflecting incoming criticism’s by calling them bullies. Is it not in their best interest’s to cater/appease their fans in order to get more sales? Isn’t that why they outright lied in the first place? (repreatedly and continually) Isn’t that why they’re throwing this DLC our way even though it isn’t going to change a damn thing that everyone was complaining about? Have I completely missed something here? This was the golden cash cow and they’ve more or less killed it out of poor vision or production. I don’t even know what to call it other than morbidly stupid. Maybe someone can dispute my issues, but hiding behind A.I/V is not going to hold water no matter how many times you wave it in my face. But as soon as it comes time to sell DA3 I’ll bet they’ll change their tune.

    Ok, rant over. A month or so in and the anger is still there…bubbling beneath the surface. Not a good sign.