Box art in many ways can serve as a first impression of a game. It is the first thing consumers see on shelves, usually introduces the main protagonist and possibly the art direction of the title. Sometimes, developers and publishers use the box art as a creative means of expression, capturing attention with a bold vision. Other times, in what is sadly a more frequent trend, you just see a guy (or woman) standing imposingly as the focus of the container. Sadly, one of the more anticipated titles of next year, BioShock Infinite, has chosen the latter route.
Yes, below you can see what will be the final box art for BioShock Infinite, set to release on February 26, 2013. It prominently features the lead character, Booker DeWitt, with a burning flag and just the hint of a blimp behind him. Booker is nicely detailed, but the defiant pose he strikes is not unlike many characters who have come before him in major titles (perhaps most strikingly, the shot bears an uncanny resemblance to Nathan Drake on the original Uncharted: Drake’s Fortune cover).
As a side note, the PlayStation 3 box art does confirm the use of PlayStation Move as a control option, as well as a pack-in of the original BioShock. This latter inclusion is noticeably absent from the other platforms, so if you have yet to play that landmark title, you may want to hold off on purchasing it separately if the PS3 is your system of choice.
This is an unfortunate turn of affairs for a game that has visually impressed with its take on early 1900s American exceptionalism. Impressed by what I have seen thus far, I would have hoped the art would have reflected the intriguing visuals we have glimpsed in trailers and demos for the game previously. Either way, this will hardly prevent me from picking up the title, but after the powerful figure of the Big Daddy on the original BioShock box, I would have liked a bit more ingenuity in this regard.